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Our Story


The emotion of a scent can bring back a happy memory that might otherwise never be recalled.

Some of our happiest memories are from the beach at LBI, Long Beach Island, New Jersey.


Carefree days spent on the beach and nights spent at Bay Village eating saltwater taffy. It was a lifestyle that prioritized comfort, coziness, and contentment.

We carry those memories and feelings with us today.

© LBIViews.com Chris G. Mendla

Our Mission

We know exposing yourself to beautiful things, such as sunsets, lovely scents and images; spending time in nature; and playing with your pets, can all have a positive impact on your mood. In fact, research shows there is a 40% improvement in mood after being exposed to pleasant scents.

Our goal is to have a positive impact on your mood by surrounding you with beautiful scents and products that help you feel the ease & tranquility of the beach in the comfort of your home.

Image by E. Vitka

Our Customers

Our customers are like-minded people who enjoy the peace and tranquility of the beach lifestyle. They have a sense of comfort about what they wear, and integrate the beach into interior décor and the harmony of home. The ease of beach style is important to them whether they are on the beach or not. We are committed to creating a range of essentials that deliver on the beach lifestyle with quality, style, and functionality.

Sometimes the beach is a place...

sometimes it's a feeling.

Beach Chairs

We started Bougie Beach® while we lived in the Hamptons and
carry those happy memories with us. Now we're living our
beach life in St. Augustine, FL, where we are creating 
new bougie memories.

We spend countless hours formulating and testing to create exclusive fragrances that will bring the peace & tranquility
of the beach to your home.

For more information about our ingredients,
please click

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