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Our Story


The emotion of a scent can bring back a happy memory that might otherwise never be recalled.

Some of our happiest memories are from the beach at LBI, Long Beach Island, New Jersey.


Carefree days spent on the beach and nights spent at Bay Village eating saltwater taffy. It was a lifestyle that prioritized comfort, coziness, and contentment.

We carry those memories and feelings with us today.

© LBIViews.com Chris G. Mendla

The creation of Bougie Beach® originated from the desire to breathe clean, healing air like at the beach. With a family history of Parkinson's and diabetes, we wanted to make sure we were doing our best to take care of our health...including brain health.

We hand pour small-batch, luxurious soy candles in the oldest city, St. Augustine, FL, with custom-blended scents designed to fill any space with beautiful, clean aromas. Our candles are always phthalate, paraben, and dye-free. Our cotton wicks are lead and zinc free. We strive to be eco-friendly and sustainable.

We believe in the power of laughter, and finding peace, tranquility, and gratitude in the little moments of everyday life, whether that means watching a turtle roam the dunes, breathing in salt air, or simply lighting a candle to decompress, unwind, and smile.

Cynthia at Butler Beach, Saint Augustine, FL
Image by E. Vitka

Our Mission

We want to uplift your mood by surrounding you with warm, breezy scents that help you feel the ease & tranquility of the beach in the comfort of your home.

Our Customers

Our customers are like-minded people who enjoy the peace and tranquility of the beach lifestyle. The ease of beach style is important to them whether they are at the beach or not. They integrate the beach into the harmony of their home. We are committed to creating a range of essentials that deliver on the beach lifestyle with quality, style, and functionality.

Discover the warm, breezy, coastal scents of Bougie Beach®Feel the ease and tranquility of the beach in the comfort of your own home. Our scents will help you feel less stressed, less anxious, and intentionally happy.
Pull up a beach chair and join us. Even if you do not live at the beach, you can still create a beach lifestyle in the comfort of your home.

Sometimes the beach is a place...sometimes it's a feeling.

Blue & White striped beach chairs
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